The website was launched by Adam Powell and Donna Williams in late 1999. One currency, called Neopoints, can be earned within the site, and the other, Neocash, can either be purchased with real-world money, or won by chance in-game. Users can own virtual pets ("Neopets"), and buy virtual items for them using one of two virtual currencies. Single-player with multiplayer interaction. The Nickelodeon variant of the logo, used until Nickelodeon sold the website in 2014.
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